Video marketing can truly be a social way for businesses to engage with consumers. In today?s social networking environment, consumers want to share their opinions with the community and brands like never before, and video marketing caters perfectly to this desire.
The most important aspects of video marketing include conversations, content and the community. You want your video marketing campaign to distribute quality content that gets people excited and entices them to share what your brand has to offer with the community. In addition, video marketing can help brands deliver better customer service to their consumers. They can respond to consumer comments and questions, strengthening the consumer-brand relationships.
Social videos give consumers more power to be involved with the brand. They feel as if they have a meaningful relationship with the brand because they can share each other?s ideas and information.
YouTube is the second largest search engine. Consumers go to YouTube for information and entertainment; a perfect place for brands to show-off products and services. But, to find success with video marketing, you must rank well on YouTube. So make sure your video has a strong title, and a quality description of the video. Furthermore, you must make sure the video is generating comments, that people like the video and are sharing the video.
Social video marketing is all about marketing your brand?s message with an interesting video that will increase your consumer engagement. To do this, you need to get your video seen by the largest, targeted audience possible to get your message seen and heard.
Here are six video marketing issues to consider when creating videos with a social mentality:
1. Service
Your brand?s social videos should not come across like an advertisement. Ads are made to sell something, while social videos should be about building relationships. A consumer should feel no pressure, and if they do make a purchase, it should feel natural.
2. Dialogue
Don?t talk at people through your social videos; talk with them. Use your videos to interact with you consumers on an equal level so that no corporate barrier divides you from the consumer.
3. Engagement
Always remember that social video is not about how many views you get; it?s about the amount of enthusiasm and quality feedback you receive.
4. Participation
Don?t just make a video and put it on the Internet; you need to participate with your viewers and check out their own content as well.
5. Community
You must have an ongoing relationship with your consumers and always keep the community?s interest in mind when developing your videos.
6. Be Real
You should feature real people in your campaign videos. Share real stories and show the human side of your brand.
Video marketing is nothing new when it comes to effective internet marketing tools. The internet is always changing and if you want to stay ahead of the game, you need to know how to effectively use videos the right way. In other words, you cannot create a video, place it on your website and expect to get results. Video training is a must and I can tell you from personal experience that creating short videos and uploading them to the internet without effective strategies will not get you very far.
Your message needs to capture the attention of your audience. Let?s face it? the internet marketing game has definitely changed. Consider the fact that just several years ago, no one was talking about video to promote businesses. Nowadays, I think it is fair to say that most business owners realize just how important video is to their income.
Benefits That Video Brings To Your Business
?Videos equate to a great response (Everyone loves to watch videos)
?Excellent conversion rates
?The ability to create a captive audience
?Videos build trust!
?Builds relationships with potential customers
?Better online SEO (Google loves videos!)
?Videos are more personal giving you and your business that ?personal touch?
Videos are fast becoming the way that people do business. Whether you are an online or an offline business, it does not matter. What matters most is that you get the business exposure and videos will give you the edge over your competition.
5 Tips When Marketing With Video
?Tell your personal story with an interesting video? the more compelling, the better
?Introduce YOU and your company with a testimonial from one of your customers because this will show your credibility
?Integrate video with social media by offering people something for free when they ?like? you
?Creating videos will help you stay in touch and maintain relationships? following up is a must when marketing online
?Create videos as a way to automate your business using campaigns? doing so will allow your videos to work on autopilot!
The idea is not just to simply create business videos and then upload them on the internet. Instead, you need to do the following?
Separate Yourself From Your Competitors!
You can easily do this by creating videos to attract people to you and your business but again, knowing how to effectively do just that is essential to getting exceptional results. I believe that the majority of marketers understand how videos are playing a major role with marketing their business, especially over the last couple of years. My personal belief is that those who effectively use it with a compelling video will not only get noticed, but make a significant amount of money because of the power that this has on ones business results.
Just think about how many people are online marketing to others for just a moment. Think about when you go to a marketing event. Chances are you meet a lot of people but do you really remember everyone?s name, let alone what company they are with? Unless you have met the person before or have seen them in a video, it can be downright difficult to remember everyone. Videos can be a great tool to help build a relationship that truly lasts and they have the great potential of getting the results that equal more profit!
Sure, business cards, newsletters, brochures, flyers, postcards can be effective with your marketing efforts but I do believe that when given a choice, most people are more likely to watch a video which is why more and more online and offline business owners are taking massive action using videos to promote their business.
Article Source: http://EzineArticles.com/?expert=Josephine_Monty
The usage of video on the web offers certain distinct, from SEO advantages right through to increased sales conversion, let?s look at the benefits of video content in detail.
1. Increasing your SEO
If you did not know . . . social media as a marketing tool is growing exponentially. No business can stick to age-old marketing methods. The major search engines now give a lot of value to video content. If your website or business has a video and an article about the same keyword, chances are that your video will rank higher every time.
Visitors are more likely to watch a quick 2 minute video demonstration of your services than they are to read a long wall of text. In addition, you can target several long-tail keywords with videos to scale your rankings even further.
2. Video Distribution
There are several video distribution sites that allow users to upload their videos to many websites at once. Tools such as TubeMogul, VideoWildfire and?Hey!Spread allow you to add your videos to a lot of the popular video-sharing sites such as YouTube, Vimeo, and others simultaneously. These websites usually offer optimized videos for their mobile platforms too, thus automatically expanding the reach of the uploader?s brand.
3. The Social Media Effect
Since popular social networking sites such as Facebook and Twitter allow users to share interesting links, having your own video on the major sites drastically increases your chances of exposure. Also, people are more likely to share an interesting video they came across rather than an article.
4. Automatically Increase Traffic to Your Website
If you have been surfing the web long enough, inevitably you have visited a Web 2.0 property which features a video on the homepage. Having this kind of a setup increases the visitor retention on the page. People are more likely to be intrigued by the service and might stay around to find out more if they are presented with an entertaining video explaining the purpose of the website or the service.
5. Increase Sales by Having a Great 1st Impression
For example, assume the case of a website that reviews cameras and includes the webmaster?s affiliate links at the end of each review. Now for a physical product such as a camera, a video review can show things to the visitor that simply cannot be conveyed effectively through text. In these cases, a video is a far more effective tool to increase the chance of conversions, and subsequently helping the webmaster make money online.
6. More Success with Opt-in and Subscriber Lists for Video Based Feeds
People are used to getting walls of text and promotional offers in their inbox all day long. Not many marketers out there offer informational videos to their subscribers. Since most people are already signed up to one or more textual newsletters, a weekly video-based feed can be a nice change. Also, some concepts are better demonstrated over video.
7. Personalized Experience for Your Customers
You can guide your visitors to different sections of your website using videos making the whole experience similar to visiting an actual store. Videos put a face on the merchant and make the users more comfortable doing business with them.
8. Automation of Video Creation
Earlier, video production used to be a lengthy process involving half a dozen people and a lot of equipment. But nowadays, video production is seamless and in a lot of cases, completely automated. All in all, video marketing is highly beneficial for improving brand recognition and customer retention. Online businesses that haven?t jumped onto the video bandwagon already should look at it as a serious option for improving the quality of their websites.
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