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Quickly ?nt? th? Merriam Auto Shop ?? a consumer family ?n Merriam ?n recent years, ?? additionally Merriam?s auto industry ?nd th? rapidly growing car industry a decade. S?n?? 1994, th?? wide, Buick, Mercedes took th? lead throughout Merriam ??n?? th? establishment regarding automobile brand outlets, th?? form h?? b??n ???r manufacturer?s favor. Well-equipped maintenance area, modern tools ?nd service management, hugely professional atmosphere, well-maintained facilities, adequate supply ?f spares, quickly ?nd well-timed tracking service method, a strong brand strategy, a close relationship amongst production ?nd promoting, quickly Copy th? spread ?f many domestic companies. In 2002, th? automobile consumption ?h?w?d growth spurt, wh?l? consumer ?nd automotive-related industries, especially th? 4S outlets ?r? mushrooming. Enterprise car ?r truck ?ff th? last two many years major wave regarding network expansion. B? October 2006, Federation connected w?th Automobile Dealers Relationship statistics, Merriam h?d virtually 10,000 vehicle 4S shop.
Trading habits fr?m th? development ?f vehicle history, foreign auto dealers, ?ft?n seasoned fr?m th? ?4S shop? t? ?auto market?, ?nd th?n return t? ?4S shop? process. And ?l??, ??n?? a late commence, Merriam?s development process, r?ght fr?m th? ?car market? t? ?4S look,? two-step mode. Localized industrial economy inside late ?t?rt ?f th? industry, ??n learn fr?m ?th?r regions ?f th? experience continues t? b? accumulated based ?n ??n ?ft?n achieve a higher rate ?f growth. Behind ?n th? speedy development, b?t ?ft?n ?l?? ?t th? same time th?r? ?r? various disadvantages. 4S shop auto car sales ?? being th? mainstream ?f Merriam?s current model, due t? very poor management ?f early window blind expansion w?th hereditary ?short board? beginning t? ?h?w: h?g? investment ?nd high operational costs Marketing Homogeneity, revenue stretched, ?ll ?f 4S retailer sales increased pressure.
2008 8 First, ?Th? People?s Republic ?f Merriam anti-monopoly law? ?n effect. On th? whole, ?anti-monopoly law? w?ll n?t change th? existing home automobile marketing mode. Currently, Merriam?s car information mill n?t a monopoly ?f th? significant problems, b?t abnormal competition ?nd even t?rr?bl? competition. Authorities claimed th? Ministry ?f Business, ?auto brand sales management f?r th?? General Post provides: ?domestic ?nd international automobile manufacturers within th? domestic sales regarding production cars, really ?h??ld establish a sound system connected w?th automobile brand product sales ?nd services, enhance marketing ?nd service level? . 4S retailers ?nd auto mode ?? d?f?n?t?l? consistent w?th th?? prerequisite, set sales, maintenance, service integrated marketing ?nd advertising model ?? th? current situation f?r Merriam?s economic development ?nd consumer desire, n?t ?nl? w?ll n?t adjust, ?nl? more best.
View ?f th? 4S shop car car sales ?n Merriam?s mainstream, ?nd ?t? vast size, combined w?th th? world Financial Turmoil ?f th? car gr??? sales industry, business situations, investigate ?nd b? aware ?f th? market ?n th? raise, especially th? Aftermarket small business realities ?nd t? assess ?t? ?ft?r-sales market wh?t people mean ?b??t ?n ?m??rt?nt source ?f profit, th? promotion ?f th??r healthy ?nd swift development, ?nd enhance business profits t? reinforce competitiveness ?n order t? survive, ?t ?? crucial.
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